Connect Google Analytics to Your Customer Portal

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Connect Google Analytics to Your Customer Portal

OctopusPro lets you drop your Google Analytics 4 (GA4) Measurement ID into one field and start capturing real-time traffic, funnel, and conversion data from the Customer Portal—no custom code or theme edits. GA4’s event-driven model shows you which marketing channels drive bookings, quotes, and payments, and which pages need a UX tune-up.

Why connect GA4?

GA4 stores the Click ID, device, location, page path, and custom dimensions for every visitor session, then stitches those hits into user journeys you can analyse in real time. You’ll learn:

  • Which campaigns and keywords convert to bookings.
  • How long prospects spend on service pages before submitting inquiries.
  • Repeat-visitor behaviour and cohort retention—key inputs for remarketing.

Check how you can set up a Google Analytics account from here.

One-time setup

1 · Create or locate your GA4 property

Google now issues a Measurement ID (format G-XXXXXXX) for every new property—this replaces the old UA-ID. To learn more about obtaining a Property ID, check Google Analytics support center.

2 · Copy the Measurement ID

GA4 ► Admin › Data Streams › Web ► copy the Measurement ID from the top-right.

3 · Paste into OctopusPro

OctopusPro ► Settings › Customer Portal › General ► Google Analytics section ► paste ID ► Save.


OctopusPro auto-injects the gtag.js snippet across every Customer Portal page, so page-views, events, and e-commerce hits flow to GA4 instantly.

Verifying data flow

  1. GA4 ► Realtime report → confirm at least one active user after you reload the portal.
  2. Optional: run Google’s Tag Assistant Chrome extension for on-page confirmation.

Advanced tips

  • Custom dimensions – Track portal-specific events like quote form submitted or voucher redeemed for granular funnels.
  • Audiences – Build remarketing lists (e.g., visitors who started but didn’t finish booking) and export to Google Ads.
  • Link to Ads – Combine GA4 engagement metrics with Google Ads cost data for ROI dashboards and automated bidding.

Hooking up Google Analytics GA4 takes less than two minutes and unlocks the insight you need to fine-tune marketing spend, optimise user flows, and turn more visitors into paying customers.

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