A customer may want to unsubscribe from the emails sent to him from your company. It is important to receive feedback from customers who wish to unsubscribe as it helps you to understand what you can do to improve your service and reduce the number of customers unsubscribing in the future.
Control the effectiveness of your emails by allowing customers to select from different reasons why they decided to unsubscribe. When you know why people opt to not receive more emails, you’ll have a better understanding of what to do differently in order to keep your subscribers.
OctopusPro allows you to add custom unsubscribe reasons for your customers to select from, so you can easily personalize it from the communications settings to make it as relevant as possible for your customer and avoid future unsubscribers.
To add a new unsubscribe reason for the customer to select from when they click on the unsubscribe link from any email sent from your business, go to Settings > Communication > Mailing lists from the side menu on the left, you will be redirected to the mailing lists settings page, and click on Unsubscribe reasons.
You will be redirected to the unsubscribe reasons page, and click on New unsubscribe reason.
A pop-up window will appear, you can type the reason you want in the box below and then click on Save.
Editing an existing unsubscribe reason?
You can edit your existing unsubscribe reasons, go to Settings > Communication > Mailing lists from the side menu on the left. You will be redirected to the mailing lists settings page, click on Unsubscribe reasons where your existing unsubscribe reasons will appear in the reasons text list, you can then easily edit them by clicking on the edit icon next to the reason you want to edit.
A pop-up menu will appear so you can edit the text, then click on Save.
How do customers unsubscribe from the sent emails?
When an email is sent to your customers, they can click on Unsubscribe at the top or bottom of the email to unsubscribe from this email list.
The customer will be redirected to the unsubscribe reasons page, he will enter his email and select the reason why he wants to unsubscribe, then click on Unsubscribe.
The reasons added will be displayed in the list so the customer can choose the most relevant reason for him.