Facebook Pixel

The Facebook Pixel is a piece of code you can add to your website that lets you measure, optimize and build audiences for your advertising campaigns. This tool is crucial if you are using Facebook ads to market your business. It lets you measure the traffic and conversion rate you acquired from your Facebook Ads.

Benefit of Facebook pixel

Facebook pixel has many benefits for your business. It increases the ROI on what you spent on Facebook ads. Facebook pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.

Adding your Facebook pixel to the customer portal

OctopusPro allows you add your Facebook pixel base code (what you see when you create your pixel) to your customer portal.

To do so, navigate to Settings > Customer portal > General settings. Scroll down to Facebook pixel.

Add your Facebook pixel base code in the text box:

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